WHO WE ARE

Rinaldi means 'home'.

The story of Rinaldi s.r.l. is the story of a family that for three generations is dedicated to making people's lives more comfortable, with the same passion.

The company was founded in September 1963 in the town of Carrù, taking over part of the activity of the prestigious furnace Indemini, a historic brick and building material company, established in the 1800s, providing employment for hundreds of people.
He noticed the closure of several kilns in the area, Rinaldi Bartolomeothe company's founder, decided to undertake a different business activity: the business started out as a sole proprietorship for the production of cement and grit productsThe company has a staff of two workers and a single machine capable of generating grit tiles.

The first steps were taken in a crucial historical period for the building industry: from the post-World War II period until the early 1960s, it was in fact a period of great profit for the industry, as, due to the devastating effects of the wartime conflicts, there was a huge need to construct and renovate the numerous buildings affected, as well as a natural demand for improved living standards, such as the interior fitting of a bathroom.
One of the managerial manoeuvres implemented by Rinaldi s.r.l., which was also adopted by numerous producers in the market, was to export its products, trying to increase sales abroad as much as possible; the company decided to deal mainly with France, given the proximity of the Piedmont region to that country. At the same time, production was increased, replacing the previous, now obsolete machinery with a more functional large rotary press, adding new personnel and investing in the expansion of work tools, thanks to the addition of new means of transport and equipment related to logistics.
On 30 December 1980, the sole proprietorship was converted into a general partnership, represented by two managing partners, and went from being a manufacturer of cement and terrazzo tiles to a reseller of ceramic tiles on behalf of large companies in the Sassuolo district, establishing the first synergies with leading Italian ceramic companies.

At that time, the ceramic tile industry switched from double-fired production to the revolutionary single-firing, an innovation imported from the United States that disrupted the market, as it gave the final product greater weather resistance, a higher breaking strength and better wear resistance despite its lower thickness, making it suitable for laying as flooring in homes and shops.

New Rinaldi managing partners take over Marco and Rinaldi Giulio in March 1988, Rinaldi s.r.l. also began to diversify its offerIn addition to the traditional sale of tiles and wall coverings, new articles that had never before been dealt with but could easily be included without disrupting the identity of the company: wood, sanitary ware, bathroom accessories, shower cubicles, saunas, hydro, interior doors, fireplaces, stoves, barbecues, taps and fittings, mosaics, marble, terracotta.

In the early 1990s, the ceramics industry was revolutionised by the innovation of porcelain stoneware, a new product capable of providing ceramics with new areas of application, and able to revolutionise the entire building sector, lifting its economic fortunes.
The new period of economic growth allowed the company, through the results obtained and good management of resources, to expand by opening a new office in the Alba area in 2005, thus forming the structure in which the business is still carried out today: the historical headquarters in Carrùconsisting of a constantly updated 1,500-square-metre exhibition hall, and the new sales outlet in Santa Vittoria d'Albaconsisting of a showroom of over 2000 square metres.

In addition, the new location, thanks to the creation of a conference room, is today a meeting point for manufacturers, retailers and other related companies to the activity carried out by Rinaldi s.r.l., channelling various events to it, capable of creating new working synergies and strengthening existing ones.